Social media marketing is a marketing activity in the goods and services business that is carried out through social media platforms such as Facebook, Twitter, and Instagram. Through social media marketing, target consumers will be reached more easily and the reach will be wider. Social media marketing is also a strategy for building a company’s reputation while fostering closer relationships with consumers.

This approach makes it easier to introduce the entire business to potential customers. In other words, social media marketing activities are not solely focused on product promotion but also on building brand awareness among consumers. It’s no surprise that there is a wealth of content created around businesses and products.